Tuesday 5 July 2016

BOVRIL ...THE SOLDIER`S SUSTENANCE


Bovril , the meat extract which is similar to Marmite
Going back in time ...the Franco Prussian War saw the creation of Bovril .

It was all about feeding the troops and  rustling up tonnes of meat that met with  the problem of transportation and storage .
John Lawson Johnston , a Scotsman found the solution . Johnston created fluid beef  . Mixed with boiling water Johnston`s Fluid Beef became beef tea .  It was later renamed Bovril ...bov being Latin for cow or ox ..
Bovril fed soldiers during the world wars .
In the early 20th century an advertising campaign depicted Pope Leo X111seated on his throne holding a mug of Bovril , with the slogan ...The Two Infallible powers ....The Pope and Bovril ..

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