Thursday 1 January 2015

RETAIL SNOBBERY

Today I spent a good part of the day shopping for my daughter`s 25th birthday present .
It was forecast for a very hot day at 39 deg C , and I dressed accordingly with jeans , runners and a summer blouse .
I already knew what I wanted to purchase so it was just a matter of finding the best price .
Chadstone Shopping Centre was my destination.
The  Myers  experience was intolerable ....I waited and waited at the counter while one of the retail assistants finished touching up her make up in a mirror which also gave her full view of anyone waiting....the female assistant did look my way twice and I was ignored both times . Is this  treatment a rule in an exclusive department  of the retail giant ?..... ( when I managed my optometry outlet it was a rule that anyone who walked through the door was a potential sale and my outlet was highly successful.)
Fortunately for me another lady dressed neatly like myself stood looking at similar items , so I approached her for advice , she smiled and gave me her honest opinion .The lady wished me luck and went on her way , by this time the assistant`s make up was corrected and she asked if there was anything she could help me with..
She was no where near as helpful as the lady who was just looking and walking by.
I made two purchases today and both were in exclusive  shops that were dedicated to the brand I was after , it turned out they were no more expensive than the large  retail chain ( Myers ) ........I received attention as soon as I walked into the stores , given choice , and advice .
The wrappings and ribbons on the purchased gifts are amazing and very professionally finished , the ribbons are branded but it all makes for part of the tradition of giving and receiving special gifts.
Myers so missed out today on all levels .

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